Predictable Sales
Revenue is a lagging indicator. By the time a slow month shows up in the bank account, the cause was weeks ago — in the leads that didn't come in, the proposals that didn't go out, the conversion rate that quietly slipped. Founders who only watch revenue are always reacting late. The businesses that stay ahead watch the numbers that predict revenue before revenue arrives.
The Sales Velocity Tracker follows the five metrics that do exactly that: new qualified leads, proposals sent, deals won, deals lost, and average deal size, tracked weekly. From those, it calculates your real conversion rates — lead-to-proposal and proposal-to-win — and flags which one is leaking, because a volume problem and a closing problem need completely different fixes. Then it builds a forward revenue forecast from your own current numbers: your actual lead pace, your actual conversion, your actual deal size. Not a hope — math.
This is the tool that lets you see next month's revenue coming while there's still time to change it. Watch these five numbers weekly and you'll know what's coming before it arrives — and know exactly which lever to pull if the forecast isn't what you want.
An interactive spreadsheet that tracks leading sales metrics and forecasts revenue from your own numbers. Part of the toolkit from The Freedom Point.